Tracey Wallace

Brand Strategist and Full Funnel Content Marketer

 
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Specializations

I have nearly a decade of experience in both B2B and B2C content marketing targeting both enterprise and small businesses as well as agency partner acquisition and engagement.

I generate $20,000-$35,000 net new MRR monthly for B2B brands. I’ve helped grow B2C brands to $1M in annual revenue via content & commerce initiatives.

Results are measured via SEO and MRR (Monthly Recurring Revenue) KPIs for B2B. On the B2C side, SEO and conversion rate (paid) are the primary KPIs.

  • SEO & Growth Marketing

  • Lead Generation & Acquisition

  • Consulting and Advocacy

  • Thought Leadership & Brand Embodiment

  • Content & Commerce

Resume

I’ve spent the majority of my career working in start-up roles wearing a variety of content marketing hats spanning the full funnel, from awareness and acquisition to engagement and loyalty.

The companies I’ve worked for have raised capital from Y-Combinator and Goldman Sachs. Others have been acquired in as little as 4 years.

 

Experience

Editor-in-Chief
BigCommerce
Nov. 2014 - Present

Branded Content Strategist
Mashable
Aug. 2013 - Jan. 2014

Content & Commerce Lead
NaturallyCurly
June 2011 - Sept. 2012

Sr. Content & Lead Generation Marketing Manager
Umbel (ACQ MVPIndex)
Feb. 2014 - Nov. 2014

Content & Growth Marketing Manager
Shoptiques
Sept. 2012 - May 2013

 

Education

Texas A&M University
B.A. English Literature

 

Larger Projects

Make It Big Conference
World’s largest online e-commerce conference. Generated $27,000 in MRR in one month.     

The Definitive Guide to Selling on Amazon
Named one of Inc.’s must-read business books in 2017 and featured on MSBC Your Business.

 
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Testimonials

Working with Tracey on a marketing team was like having access to a secret weapon every single day that never missed its target.
— Samantha Meckler, Communications Specialist, '47
She is, in my opinion, the best writer in the ecommerce industry - hands down.
— Brent Bellm, CEO, BigCommerce
Tracey work is the most authoritative content I’ve ever seen.
— William Harris, CEO, Elumynt
Tracey’s creativity and continuing pursuit of knowledge in multiple realms makes her an invaluable asset to any team. She is a joy to work with, unfailingly pleasant and professional at all times.
— Thrupthi Reddy, Director of Content Marketing, SoundHound