I have nearly a decade of experience in both B2B and B2C content marketing targeting both enterprise and small businesses as well as agency partner acquisition and engagement.
I generate $20,000-$35,000 net new MRR monthly for B2B brands. I’ve helped grow B2C brands to $1M in annual revenue via content & commerce initiatives.
Results are measured via SEO and MRR (Monthly Recurring Revenue) KPIs for B2B. On the B2C side, SEO and conversion rate (paid) are the primary KPIs.
SEO & Growth Marketing
Lead Generation & Acquisition
Consulting and Advocacy
Thought Leadership & Brand Embodiment
Content & Commerce
I’ve spent the majority of my career working in start-up roles wearing a variety of content marketing hats spanning the full funnel, from awareness and acquisition to engagement and loyalty.
The companies I’ve worked for have raised capital from Y-Combinator and Goldman Sachs. Others have been acquired in as little as 4 years.
Nov. 2014 - Present
Branded Content Strategist
Aug. 2013 - Jan. 2014
Content & Commerce Lead
June 2011 - Sept. 2012
Sr. Content & Lead Generation Marketing Manager
Umbel (ACQ MVPIndex)
Feb. 2014 - Nov. 2014
Content & Growth Marketing Manager
Sept. 2012 - May 2013
Texas A&M University
B.A. English Literature
Make It Big Conference
World’s largest online e-commerce conference. Generated $27,000 in MRR in one month.
The Definitive Guide to Selling on Amazon
Named one of Inc.’s must-read business books in 2017 and featured on MSBC Your Business.